Novo — The Modern Chapter

Modern Craft. Refined Edge.

The Story of Novo 

The name Novo carries two legacies. 

From the Latin novus, it means “new”  the symbol of evolution, progress, and refinement. Yet in Cuba, Novo is also a family name, present since the 1800s in the cultural and civic life of Matanzas. 

The Novo family crest a tree and a tower speaks of heritage and vision: deeply rooted, yet always reaching upward. This dual identity lives on in Novo cigars: a line that honors Cuba’s past while embodying the sophistication of today. 

Novo is the contemporary voice of Taíno. Sleek in design, precise in construction, and smooth in character, Novo belongs to today’s connoisseur  the tastemaker who values authenticity expressed through modern refinement. 

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The Collection

Novo Topes — Robusto Gordo

Compact yet commanding, Topes is a robust expression of Novo. With a medium-to-strong profile of cedar, cocoa, and warm spice, it delivers richness within a shorter frame. 

Perfect for the aficionado seeking intensity without excess time. 

Length: 125 mm (4 7/8″) 

Ring Gauge: 56 • 22.23 mm 

Strength: Medium to Strong 

Smoking Time: ~45–60 min 

Wrapper (Capa): Colorado 

Novo Mágicos — Oscuro

Wrapped in a dark Oscuro leaf, Novo Mágicos is a concentrated experience — chocolate, roasted coffee, and spice delivered with medium-to-strong intensity. 

An indulgent yet elegant option for evenings in refined company. 

Length: 115 mm (4 1/2″) 

Ring Gauge: 52 • 20.64 mm 

Strength: Medium to Strong 

Smoking Time: ~50 min 

Wrapper (Capa): Oscuro 

Novo La Fuerza — Gorditos

Short, versatile, and approachable, La Fuerza delivers balance with a mild-to-medium body. Flavors of cedar, light pepper, and creamy texture make it ideal for any moment of modern ritual. 

For afternoons, aperitifs, and measured breaks in the day. 

Length: 141 mm (5 1/2″) 

Ring Gauge: 50 • 19.84 mm 

Strength: Mild to Medium 

Smoking Time: ~45 min 

Wrapper (Capa): Colorado Maduro 

The Novo Ritual

From the elongated elegance of El Morro to the compact boldness of Topes, Novo embodies balance between heritage and modernity. A line crafted with precision and purpose, Novo is curated for the connoisseur who lives in the present. 

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